Competitor gap Budget model 12-month view The offer Get in touch
// PREPARED FOR
Oliver Wright — The Bed Post
Crayford · Sidcup · Petts Wood · Sevenoaks · Reigate · July 2026 · Confidential
PAID MEDIA OPPORTUNITY REPORT

37 years of growth.
Built on reputation.
The ceiling is higher
than you think.

Paid Media× DATA SCIENCE× HUMAN-LED AI

We audited The Bed Post's digital footprint across every paid channel. What follows is what we found, what we'd fix — and exactly what it returns.

See the audit → Talk to Prince
google.com/search?q=beds+store+Sidcup UK
All
Shopping
Maps
// 01 — COMPETITOR GAP

What your customers see
when they search right now.

You rank well organically — that's earned. But your competitors are paying to appear above you in every search. By the time a buyer reaches your organic listing, their expectations have already been set.

beds store Sidcup
Google · UK · Verified
All
Shopping
Maps
SPONSORED
Ad
Ad
Ad
ORGANIC
the-bedpost.co.uk › find-us-branch › sidcup
The Bed Post — Beds & Mattresses For Sale in Sidcup
Ranking organically — but below 3 paid competitors. No sale offer visible. No paid presence.
The Bed Post has no paid presence on this page.
// 02 — BUDGET CALCULATOR

Put in your numbers.
See what comes back.

Drag the sliders to model your own scenario. Fee is fixed at £1,500/mo. Ad spend goes directly to platforms — not to us.

Monthly ad budget (your spend — goes to platforms)
£1,500/mo
Revenue uplift assumption
18%
Gross margin on uplift
35%
ADDITIONAL REVENUE GENERATED
~£108,000
GROSS PROFIT ON UPLIFT
~£37,800
ROAS 2.42× — net return +£19,800
Fee: £18,000/yr
Ad spend: £18,000/yr
Net return: +£19,800
// 03 — 12-MONTH RETURN CURVE

Month 1 builds infrastructure.
Month 6 is where it compounds.

Select a scenario to see cumulative net return evolve as campaigns optimise. Year one conservative is close to break-even — we're being honest about that. Year two is where the same fee compounds significantly.

Cumulative net return Break-even
Chart.
Conservative scenario: close to break-even in year one (−£2,200). Months 1–3 are net negative as infrastructure is built — campaigns go live, Shopping feed is indexed, attribution is set up. From month 4, performance compounds. Year two at the same spend projects +£10–15k net.
// 04 — THE OFFER

Not another agency cost.

A fee is only a cost if it doesn't return more than it charges.

STANDARD RATE
£2,000
per month
→
YOUR RATE
£1,500
per month // no lock-in after 3 months
You save £6,000 / year versus our standard rate. That £6k stays in your margin — in the realistic scenario it pushes net return to ~£19,800 in year one. In year two it compounds to over £25,000.
No setup fee. Ad spend goes directly to the platforms — not through us.
What's included: Google Search across all 5 catchments · Google Shopping feed build + PMax · Meta retargeting funnel (TOFU→BOFU) · GA4 + store visit attribution + call tracking · Monthly plain-English performance report
Prince Enwere — Marketing Science Lead
07341202065 · thinkingman.co.uk · 34 Frognal Place, Sidcup DA14 6LR
Get in touch
Competitor gap Budget model 12-month view The offer thinkingman.co.uk
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