Competitor gap Budget model 12-month view The offer Get in touch
// PREPARED FOR
Oliver Wright — The Bed Post
Crayford · Sidcup · Petts Wood · Sevenoaks · Reigate · July 2026 · Confidential
PAID MEDIA OPPORTUNITY REPORT

37 years of growth.
Built on reputation.
The ceiling is higher
than you think.

Paid Media× DATA SCIENCE× HUMAN-LED AI

We audited The Bed Post's digital footprint across paid search. What follows is what we found, what we'd fix and exactly what it returns.

See the audit → Talk to your auditor
google.com/search?q=beds+store+Sidcup UK
All
Shopping
Maps
// 01 — COMPETITOR GAP

What your customers see
when they search right now.

You rank well organically. But your competitors are paying to appear above you in every search. By the time a buyer reaches your organic listing, their expectations have already been set.

beds store Sidcup
Google · UK · Verified
All
Shopping
Maps
SPONSORED
Ad
Ad
Ad
ORGANIC
the-bedpost.co.uk › find-us-branch › sidcup
The Bed Post — Beds & Mattresses For Sale in Sidcup
Ranking organically — but below 3 paid competitors. No sale offer visible. No paid presence.
The Bed Post has no paid presence on this page.
// 02 — BUDGET CALCULATOR

Put in your numbers.
See what comes back.

Drag the sliders to model your own scenario. Our retainer fee is discounted at £1,500/mo.

How this model works: Projections are based on reasonable assumptions for a local independent bed retailer with five showrooms across SE London and Kent — average order value, current trading volume, and what paid search typically returns at this scale. Adjust the two inputs below to reflect your own picture. Everything else is modelled in the background using industry-standard CPC and conversion benchmarks for local furniture retail.
Your average order value (AOV)
£650
Monthly ad budget
£2,500/mo
Assumptions baked in: Avg. CPC: £0.90 · CVR: 1.8% · Gross margin: 35%
Based on local furniture retail benchmarks for SE London.
* Diminishing returns applied as spend increases.
CURRENT ANNUAL REVENUE (BASELINE)
ADDITIONAL REVENUE FROM PAID MEDIA
~£390,000
GROSS PROFIT ON UPLIFT (35% MARGIN)
~£136,500
Fee: £18,000/yr
Ad spend: £18,000/yr
Net return: +£88,500
ROAS — TOTAL INVESTMENT
2.84×
FEE + AD SPEND
£48,000 total
// 03 — 12-MONTH RETURN CURVE

Month 1 builds infrastructure.
Month 6 is where it compounds.

Select a scenario to see cumulative net return evolve as campaigns optimise. Year one conservative is close to break-even and we want to be honest about that. Year two is where the same fee compounds significantly.

Cumulative net return Break-even
Chart.
Conservative scenario: close to break-even in year one (−£2,200). Months 1–3 are net negative as infrastructure is built — campaigns go live, Shopping feed is indexed, attribution is set up. From month 4, performance compounds. Year two at the same spend projects +£10–15k net.
// 04 — THE OFFER

Not another agency cost.

We believe a fee is only a cost if it doesn't return more than it charges.

STANDARD RATE
£2,000
per month
→
YOUR RATE
£1,500
per month
You save £6,000 / year versus our standard rate. That £6k therefore stays in your margin and in the realistic scenario, it pushes net return to ~£28,667 in year one. In year two it compounds to over ~£71,328.
No setup fee from us while ad spend goes directly to the platforms.
What's included: Google Search across all 5 catchments · Google Shopping feed build + PMax · Meta retargeting funnel (TOFU→BOFU) · GA4 + store visit attribution + call tracking · Monthly performance report
Prince Enwere — Marketing Science Lead
02037614045 · thinkingman.co.uk · Frognal Place, Sidcup. DA14 6LR
Get in touch
Competitor gap Budget model 12-month view The offer thinkingman.co.uk
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